1. Create or access your Paypal account and click on Merchant Services.
2. Click on "Buy Now" under buttons.
3. Fill out the item information and price.
4. Select the button you want displayed, select NO encryption and select shipping charges and sales tax information. Paypal has detailed instructions on how to work with the this setup if you have any questions.
5. Hit Create Button Now
6. Select All HTML code for websites and copy the information to a text file until needed.
7. Enter the html code in the paypal area in your image.
8. Just below the paypal area, click Input Format and select "Full HTML" from drop down.
9. Click Submit